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The Division of Strategic Enrollment Management leads ÐÔÊӽ紫ý’s university-wide efforts to attract, enroll and support students across our campuses and Global Online. Through coordinated strategy, data-informed planning and cross-campus collaboration, the division helps connect future students with ÐÔÊӽ紫ý’s academic opportunities, student experiences and pathways to success.

Our work brings together recruitment strategy, enrollment operations, financial aid and prospective student engagement to support the full journey from first interest through enrollment. In partnership with academic leadership, University Communications and Marketing, Student Affairs, Advancement and other campus partners, we help ensure ÐÔÊӽ紫ý’s outreach, admissions processes and student support efforts are aligned with institutional priorities and are responsive to the needs of today’s learners.

From market-informed recruitment planning and student outreach to application support, onboarding, and financial aid guidance, the division helps create a clear, student-centered path to ÐÔÊӽ紫ý. Our goal is not only to grow enrollment, but to strengthen access, expand opportunities, and support the long-term success of the students and communities we serve.

Strategic Enrollment Management Leadership

Strategic Enrollment Management Impact

The Strategic Enrollment Management (SEM) division advances ÐÔÊӽ紫ý’s mission by expanding access and helping prospective students understand clear, practical paths to education, affordability and career preparation. Through a coordinated, university-wide approach, SEM aligns recruitment, outreach, admissions and financial aid to create a more connected and student-centered enrollment experience.

Guided by market insight and data-informed planning, SEM supports recruitment and enrollment strategies across all campuses and ÐÔÊӽ紫ý Global Online. This work helps the university respond to changing student needs, regional demographics and workforce priorities — strengthening enrollment over time and supporting ÐÔÊӽ紫ý’s long-term stability.

At every point in the student journey, SEM prioritizes clarity, connection and support. From first contact through enrollment and onboarding, the division works to align communications and processes, reduce barriers and help students and families make informed decisions with confidence. Together, these efforts create a clear path into the ÐÔÊӽ紫ý community and support a successful start to the student experience.